Support HerStory Case Study

HerStory is a luxury fashion social business that strives to uplift and support women led brands from across the globe through creating marketing activations in the US. I was assigned a case study in which I sourced 10 women led brands to onboard, created a VIP event and ROS, sourced 10 influencers, and created a 14 day content calendar. This case study was then considered and evaluated by the company CEO and management. The case study was executed through the months of my fellowship, and resulted in the Newport Beach HerStory Tour in which my VIP event and ROS was implemented. In addition partnerships with Mom Water, Lele Sadoughi, Loveshackfancy, and Hannah Chody were obtained.