SpoonFlower Campaign

The goal of the project was to create and execute an extensive ad campaign for the interior design company SpoonFlower. The target market assigned was college aged girls interested in elevating their dorm room living.

Our “Why wither when you can blossom” campaign will focus on how college girls can create their own design patterns to personalize their dorm room, in particular bedding. By doing this they can elevate their dorm room in a way that reflects their evolving personality and will allow them to showcase their growth as a person in college through their room design.We will create a nationwide TikTok contest where college girls can submit their own designs to enter and one design will be chosen to be displayed online as a fabric option customers can purchase. This contest will be advertised through Instagram Ads. In addition, our "Why wither when you can blossom"campaign will be showcased through TikTok, Instagram, and Podcast Ads, utilizing social media and influencers.